Ford Motors Design your own Mustang

Ford Uses Social Medial to Target Younger Buyers

“Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers customize the car. The customizer, at fordVehicles.com/the2010mustang, lets as many as four people work together to choose accessories, colors, decals and the like. The automaker is touting the site with Web ads on major portal sites like Yahoo.com.

Ford says the site, which launched last week, has had 52,000 cars built, with more than 16,000 of those saved into the site gallery. And more than 30 forums and blogs have been spawned from it.”

Ford Design your own Mustang

http://www.fordvehicles.com/the2010mustang/


Ford Motors Design your own Mustang Ford Motors Design your own Mustang Reviewed by Kelly Miller on August 26, 2009 Rating: 5

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